Felicia Malmström is a photo artist, born in Sweden 1989. Felicia use hair and her body as Paintbrush to be fully part of the artwork, mixing different expressions and playing with the phenomena of identity and sexuality, linked to the body and hair. Historically, hair has become of great significance for different revolts and continues to symbolize liberation. Felicia Malmström Believes there is a connection between society's norms and hair in different cultures. The expression ”Your strength is in your hair” speaks to Felicia. She stopped cutting her hair eight years ago and decided to let it grow long. As her hair grew, she began claiming her own individuality. Her long hair became part of her identity. 

In Felicias previous projects, she has often worked with a political message and collaborated with organizations such as The Animal Rights, Green Peace and Save The Elephants. She has studied fashion & commercial photography at Gamleby Photo School, photo history & image analysis at Malmö University as well as art & documentary photography at Kulturama in Stockholm. Felicia has been awarded a number of scholarships, including the ”Iris Scholarship” for young women who, through their efforts, contributed to development not only for themselves but also by being good role models for others. With this financial contribution, she traveled to New York in 2016 to carry out the projects "Act Don’t Talk" and "What About Liberty?" based on art performances on the streets of Manhattan. These projects have contributed to the debate on the global warming and highligted questions on the climate change.


  • 2013-2015 Fashion & Commercial Photography, Gamleby Photoschool, Sweden.
  • 2012-2013 Fotolinjen, Art- & documentary photograhy, Kulturama Stockholm, Sweden.
  • 2009-2010 The Photographic Image, The history of Photography & analyze images, Malmö Högskola, Sweden.


  • 2019 "Together they keep the history alive", Elin Wrethov, 20 january, Hallå i Vellinge, Sweden.
  • 2017 "The little Zlatan can lead to a great deed", Elin Wrethov, 13 december, Hallå i Vellinge, Sweden.
  • 2017 "Calendar of Zlatan supports Musikhjälpen", Per Ingridz, 12 december, Lokaltidningen Malmö, Sweden.
  • 2017 "Artproject about Zlatan for Musikhjälpen", Irina Bernebring Journitte, 6 december, Sydsvenskan, Sweden.
  • 2016 "Works of art in amounts", text by Max Elofsson, 7 december, Norrköping Magazine, Sweden.
  • 2016 "From an ice cold reality", text by Pauli Olavi Kuivanen, 30 novemner, Norrköpings Tidningar, Sweden.
  • 2016 "I want to open up to other thoughts", text by Irina Bernebring Journitte, Sydsvenskan, Sweden.
  • 2015 "The pigs makes revolution", text by Koko Molander, 16 december, Fria Tidningen, Sweden.
  • 2015 "Now I have found my way to contribute", text by Elin Wrethov, 16 december, Hallå i Vellinge, Sweden.
  • 2015 "Photographer wants to focus on pigs", text by Fanny Nyberg, 12 december, Trelleborgs Allehanda, Sweden.
  • 2015 "Protesting Pigs: Bacon Is Over", text by Camila-Catalina Fernandez, 24 november, VICE Magazine, USA.
  • 2015 "Dance and Photography gave cash jingle", text by Mats Amnell, 24 november, Sydsvenskan, Sweden.
  • 2015 "Felicia's First Exhibition", text by Jan Samuelsson, 9 july, Sydsvenskan, Hallå i Vellinge, Sweden.
  • 2015 "A Critical Look At Society", text by Lotta Gometz, 30 june, Västerviks-Tidningen, Sweden.
  • 2015 "Photographs that will generate debate", text by Fanny Nyberg, 30 june, Trelleborgs Allehanda, Sweden.
  • 2015 "Malmö - The World", text by Yvonne Ihmels, issue 40 march, CORA culture magazine, Sweden.
  • 2015 "Elephant Poaching" on BBC's www.discoverwildlife.com, text by Jo Price, USA.
  • 2015 "Felicia puts the little human in focus", text by Johan Wissel, issue 5, Kamera & Bild, Sweden.
  • 2015 "Contrast in miniature", text by Maria Dahmén, nr 151 april issue, FAKTUM, Sweden.
  • 2015 "Help these people in need", Folket i Bild - Kulturfront, issue 5, Sweden.
  • 2015 "She wants to make the world a little better with pictures", text Anna Lindblom, 15 febr, Skånska Dagbladet.
  • 2015 "Barbie shows the way to a better world in project on homelessness", text Rebecka Von Schantz, FOTO, Sweden.
  • 2015 "Barbie Pride Revolution", Fizzy Magazine, Germany.
  • 2014 "Barbie Pride Revolution", Homotropolis, text by Thomas K. Rasmussen, The Pride Issue, Page 66-67, Denmark.
  • 2014 "Freedom Within", text by Paula Amaya Cocchella, winter issue, Disfunktion Magazine, USA .
  • 2014 "Reverse roles, when Ken became Barbie", text by Yvonne Ihmels, issue 37 june, CORA culture magazine, Sweden.



  • 2018 "I Was Hair", BLAA Galleri, Copenhagen, Denmark.
  • 2016 "Nobody", Konstforum, Norrköping, Sweden.
  • 2016 "The Last African Giants", Malmö Public Library, Malmö, Sweden.
  • 2015 "Bacon Is Over", Galleri Ting, Mäster Danielsgatan 3, Malmö, Sweden.
  • 2015 "STOP AND THINK", Galleri gallica, Helmfeltsgatan 10, Malmö, Sweden.


  • 2016 The Students Gallery, Malmö University, Sweden.
  • 2015 Pride West, Public Library, Gothenburg, Sweden.
  • 2015 Second Hand Store, Gothenburg, Sweden.
  • 2014 Rainbow Festival, Folkets park, Malmö, Sweden.
  • 2014 Nordiskt Forum - New Action On Women's Rights, Malmö, Sweden.
  • 2014 Pride West, Grand Theatre, Gothenburg, Sweden.
  • 2014 "Define Me", Gamleby Photoschool, Arbetsmuseum, Norrköping, Sweden.
  • 2013 “Vindslag”, Kulturama Fotolinjen, Kulturfyren, Stockholm, Sweden.


  • Looking Inside Out, 2015
  • Zlatan Ibrahimović - Based on a true story, 2017


  • Iris Stipendiet, 2016.
  • Vellinge Kommuns Kulturstipendium, 2015.
  • Längmanska Kulturfonden, 2015.
  • Metro Photo Challenge, 2:nd winner, 2011.
Using Format